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The color scheme is powerful, paired with the Sailec Bold typeface. In the spirit of minimalism, the red color choice for the hamburger menu, hero text, the scroll bar and the ‘contact us’ icon let them be bold, yet unassuming and subtle at the same time…

The authentic photographs breed originality, and the color scheme is simple yet pronounced and engaging all the same. The way they present their team is uber creative, too. Everything about it is eye-catching in its uniqueness. We were wowed by degordian’s About page when it loaded in our browser. And good, unique design with strong visuals doesn’t hurt (to say the least)! We see this as a great tactic: Think of the questions your visitors want answered and preempt their questions with the answers. Instead, all of the content is subtly weaved into their design, answering questions (but without stating the questions themselves) such as: ‘What can I do with Twitter?’, ‘What’s the added value?’, ‘What will I gain by using Twitter?’ And of course, ‘What’s the product experience like?’. If you notice, their page doesn’t spend time telling a descriptive story about themselves. The reader really experiences what the brand stands for, and what experience they provide to its users. Lastly, the real unique selling point of this page is the example of a tweet tweeted by Twitter’s support team, with a large, clear photograph as its background that illustrates the topic of the tweet. The alternating hashtags is also a nice touch. The bold color scheme (we love it) is minimalistic in its own way, with brief yet concise short paragraphs as you scroll down. With five brief statements alone, Twitter’s brand objective is crystal clear: Twitter is the place where people around the world learn and discuss what’s happening everywhere, as soon as it happens.Īnd of course, the large typeface and crisp design is interesting, sparking curiosity among us all. “Twitter is what’s happening in the world and what people are talking about right now.” This sums up exactly what their product is about and what they’re brand represents. Twitter does a fine job using the About page’s hero text as a means for giving a precise definition of their brand objective: Oh Twitter, how do we love thee? Let us count the ways. What we mean is, hone down on the essence of your brand values and make that the focal point of the page (and don’t forget you can create CSS text animations with Elementor). So, next time you design or tweak your About Us page, we suggest keeping in mind some of the great things Stripe has done with theirs: think carefully about what you emphasize most. This is a major success for their brand storytelling.įinally, our favorite design element on the page is the way they illustrate their solution to the “financial complexity” point, visualizing how they simplify financial management for businesses. Stripe also manages to strike a fine balance between their traditional (and well-known for its design expertise, by the way) brand language while keeping the content original. Their value proposition (which they refer to as their “mission”) is stated right at the top of the page, so their impact as a company is made known from the start of the browsing experience. But not only that, they dive right into the UI of each feature, so the visitor already gets a taste of what the product experience is about. We love how they highlight their features as you scroll down the page. First off, it’s about what they highlight. What caught our attention about Stripes’ About page? Let’s take a look at 16 of our favorite About Us pages, whose design and content strategy are worth writing home about.

First impressions matter and your website needs to dress to impress. The first step to create an authentic, effective about us page that really communicates who you are and what you’re about is perfecting every design detail. This visitor wants to get to know you by listening to the story you have to tell. After reading and exploring yours, each visitor will fully understand your brand values, mission statement, added value, and so on. It is, after all, a sheer representation of your brand identity. This is why your About Us page is one of the most important pages on your site. In some ways, it’s actually more appropriate to refer to this type of page as “Our Brand Story,” or if you want another alternative, “Our Identity.” We like the first one better, but they’re both pretty accurate. Yes, we’re talking about your website’s About Us page. What seems to be just another page in your sitemap, probably accessible through your header and/or footer, is actually one of your most compelling pieces of content.